If you want to know the latest trends in the food industry, then you are at the right place. The pop-up cafes are the newest spots and it is taking the entire industry by storm now. They have been voted as the sixth most popular restaurant concept trend in the dining culture. This trend has something to offer for everyone. This gives the chefs their freedom. The owners have the benefits of testing various styles. Customers are given fun food concepts. But there is a lot to figure out while you start with pop-up cafes and here is our guide to it.

What is a pop-up café?

A pop-up café is a pretty provisional and temporary concept where you can easily showcase your culinary talents. The location is not much of a worry because the establishment is rather temporary. Under this concept, you can include anything ranging from a one-night food event to organising a public rooftop food tent. You can have this open for a few months and shift your base in the coming days.

What makes a pop-up café successful?

The concept

This trend tests your concept in a very amazing way. You can have your concept focussed on a certain food item or a specific type of cuisine. Your concept can also be based upon industry gaps or you might take forward a certain industry trend that will be quite popular in the coming days. You also need to think of the concept in a way that foodies are going to adore. This is how you will be able to create a permanent space for yourself.

The location

There are no limitations of location for pop-up cafes. You can host your café in the kitchen of someone else’s’ restaurants during their non-operative hours. You can take a city rooftop or an unconventional space.

The technology

The right technology and equipment can make the future of your place. You need to decide upon what equipment you need and buy them rightly. Take in portable fridges, grills, deep fryers, cleaning stations and cutting tables.

The promotional strategy

A tactical promotional strategy is very important for a new pop-up café. You need to build your brand and establish your presence. You can try out new concepts and target your defined audience base. You should also be very clear in delivering your message to the audience.

Visit the Lachine Canal café in Montreal today for the first-hand pop-up cafe experience.